10ML details how it sources and decants every perfume it sells

Dortmund-based retailer 10ML says every fragrance it sells comes from authorized EU distributors or directly from brands, then is hand-decanted into 3ml, 10ml and 30ml atomisers. The company is using the move to show shoppers exactly where its stock comes from and how its products are filled.

Why it matters: - 10ML is leaning on sourcing transparency as a trust signal in the fragrance resale and decant market. - The company is telling buyers that every small-format bottle is filled from an original full-size perfume, not mixed or diluted. - The disclosure matters because perfume decants can raise questions about authenticity, handling and provenance.

What happened: - Dortmund-based 10ML said it buys perfumes from authorized EU distributors and directly from brands. - The retailer said it decants every perfume itself into 3ml, 10ml and 30ml atomisers. - 10ML said it lists 1,132 original perfumes from 98 perfume houses. - The assortment includes 55 niche houses and 43 designer houses.

The details: - Each decant starts from a full-size bottle of the original perfume. - 10ML said it does not make any perfume of its own. - Every scent sold under a perfume house name is made by that perfume house. - 10ML fills each atomiser by hand straight from the perfume house’s bottle. - The company said nothing is added and nothing is diluted. - Each atomiser is sealed and labeled with the perfume name and size. - 10ML said shoppers can review authenticity information on the company’s authenticity page. - The same page explains what 10ML sells, where the bottles come from and how each decant is filled. - A second page collects company facts and outside listings, including Wikidata and Crunchbase. - That page also links a press release dated Oct. 14, 2026 on GlobeNewswire and Yahoo Finance. - 10ML said the company facts and sourcing details are available for independent checking online.

Between the lines: - 10ML is using documentation and cross-listings to reduce buyer friction before the first order. - The company is positioning itself as an independent retailer rather than a brand owner or licensed perfume house. - That distinction matters because the business depends on trust in both authenticity and handling. - 10ML said customers should know where a small-size perfume came from before buying it.

What’s next: - Orders continue to ship from a warehouse in the European Union to 26 EU countries, every member state except Ireland. - FedEx tracking is used for deliveries. - Orders ship on the next working day, Monday through Friday. - Stripe processes every payment. - Every order includes a 30-day money-back guarantee and the legal 14-day right of withdrawal. - Customer service is available at contact@10ml.com and +1 (646) 567-2621. - 10ML said it was founded in 2025 and has more than 100,000 customers. - The shop operates in 10 languages. - The company said it has more than €10 million in ARR and total annual revenue of close to €21 million across all sales channels.

The bottom line: - 10ML is trying to make perfume decants look less like a mystery product and more like a traceable retail item.